However, this is not all there is to know about keywords. If a keyword appears on a website too many times on a certain page, search engines will put it lower on the search results. Keyword density allows you to know whether your text is spammy, or in other words, contains too many keywords.
Keyword density is vital because it is one of the factors that have a significant impact on how your page will rank and its visibility on the result pages of search engines. For instance, if a keyword is in a 200 text document three times, the keyword density is 1.5%. Keyword density defines how often a specific search word appears in the text in comparison to the total number of words in it.
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